Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

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Management for Professionals Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales

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Integrated Marketing Communications: A Global Brand-Driven Approach [2 ed.]

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The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–۲۰۲۰

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Principles of Marketing [19 ed.]

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SpringerBriefs in Business Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing

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Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands

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Future of Business and Finance FANOMICS®: Turn Customers into Fans and Profit from it

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Effectiveness of Influencer Marketing

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Principles and Practice of Marketing [10 ed.]

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Management for Professionals Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement

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Contemporary Issues in Marketing and Consumer Behaviour [3 ed.]

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Innovatives Markenmanagement The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements

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Marketing of Consumer Financial Products: Insights From Service Marketing

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International Marketing Management

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Springer Business Cases Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

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Online and Matching-Based Market Design

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New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies

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Management for Professionals Marketing and Sales Automation: Basics, Implementation, and Applications

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Advances in Marketing, Customer Relationship Management, and E-Services Big Data Marketing Strategies for Superior Customer Experience

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Marketing Luxury Services: Concepts, Strategy, and Practice

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