Title: Brand Metrics: Measuring Brand Efficacy along the Customer JourneyAuthors: Jacek KallISBN: 0367765047Publisher: RoutledgeYear: 2021Page: 156Language: English
Title: The Effects of Social Media Advertising in China: Theory, Practices and ImplicationsAuthors: Changchun XuanISBN: 9781003310594Publisher: RoutledgeYear: 2022Page: 148Language: English
Title: Elgar Advanced Introductions Advanced Introduction to Marketing StrategyAuthors: George DayISBN: 1800377908Publisher: Edward Elgar PublishingYear: 2022Page: 144Language: English
Title: State of the Art in Business Research Brands and Consumers: A Research OverviewAuthors: Jaywant Singh,Benedetta CrisafulliISBN: 1138326895Publisher: RoutledgeYear: 2022Page:
Title: Hyperconsumption: Corporate Marketing vs. the PlanetAuthors: Gerard HastingsISBN: 1032214708Publisher: RoutledgeYear: 2022Page: 137Language: English
