Title: Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain ManagementAuthors: Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou,Aggeliki KonstantoglouISBN: 1138394475Publisher: RoutledgeYear:
Title: Palgrave Studies in Practice: Global Fashion Brand Management Leading Edge Technologies in Fashion Innovation: Product Design and Development Process
Title: Management for Professionals Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for SalesAuthors: Benny B. Briesemeister,Werner Klaus
Title: Integrated Marketing Communications: A Global Brand-Driven Approach [2 ed.]Authors: Philip J. Kitchen,Marwa E. TourkyISBN: 303076415XPublisher: Palgrave MacmillanYear: 2022Page: 384Language: English
Title: Principles of Marketing [19 ed.]Authors: Philip Kotler,Gary Armstrong,Sridhar BalasubramanianISBN: 1292449365Publisher: PearsonYear: 2023Page: 768Language: English
Title: SpringerBriefs in Business Social Media Addiction in Generation Z Consumers: Implications for Business and MarketingAuthors: Teresa Berenice Treviño Benavides,Ana
Title: Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy BrandsAuthors: Fridrik LarsenISBN: 3031299655Publisher: Palgrave PivotYear: 2023Page: 155Language: English
Title: Future of Business and Finance FANOMICS®: Turn Customers into Fans and Profit from itAuthors: Roman Becker,Gregor DaschmannISBN: 3658412380Publisher: Springer-BCMYear:
Title: Principles and Practice of Marketing [10 ed.]Authors: David Jobber Professor,Fiona Ellis-ChadwickISBN: 1526849534Publisher: McGraw HillYear: 2023Page: 800Language: English
Title: Management for Professionals Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer EngagementAuthors: Uli Schneider,Jürgen
