Title: Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management [3 ed.]Authors: Alexander Chernev,Philip KotlerISBN: 1119906245Publisher: WileyYear: 2023Page:

Title: Sales Meets Brain Research: Just let your customer buyAuthors: Paul Weber,Heiner BöttgerISBN: 3658383232Publisher: SpringerYear: 2023Page: 135Language: English

Title: Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling [2 ed.]Authors: Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico PiehlerISBN: 3658401885Publisher: Springer GablerYear: 2023Page: 321Language: English

Title: Social Media Analytics in Predicting Consumer BehaviorAuthors: Selay Ilgaz Sumer,Nurettin PariltiISBN: 1032059907Publisher: CRC Press/Science PublishersYear: 2023Page: 196Language: English